FCA’s US ‘reindustrialisation’ remains central to Marchionne’s margin struggle

FCA's strategy shift for North American production is progressing as planned though several key details are yet to be worked out. Chief Executive Sergio Marchionne kicked off the new year with the announcement that its US production mix would focus on pick-ups and SUVs, moving away from conventional cars. The change of strategy stems from Marchionne's belief that the customer preference for these segments is permanent, as are the low fuel prices that support demand.