EVs front and centre in Renault’s retail revolution

Renault's Pascal Schmitt speaks to Megan Lampinen about the OEM's latest retail and customer service experiments

Buying a car today isn’t what it used to be. Shoppers are researching more online and making less frequent trips to the dealership – sometimes they don’t even go at all. Other times they pop in to the local shopping centre for a test drive after catching a film. Others prefer to order their test drives online and have the vehicle delivered to the door. Clearly, they want choice and change, and brands need to respond….

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