EVs become cash cows for European automakers

Having struggled with slim-to-no margins, electric vehicles are finally turning a profit for OEMs in Europe. By Freddie Holmes

Electric vehicles (EVs) have been an expensive, time-consuming venture for more than a decade. In Europe, early efforts are beginning to pay off as major manufacturers report rising sales and falling production costs.

Europe’s new vehicle market: prospects to 2026 and beyond





Among other factors, this is a result of new technology innovations that are helping to improve the energy density of batteries. At the same time, optimised manufacturing lines can now marry these large battery packs with dedicated EV platforms, which have been built from the ground up to house an electric powertrain. And with many EVs on the market today resting in the premium sector—or at least sold with premium trim options—the opportunity to boost profit margins with value-add services and features has been a significant boon.

Audi e-tron production
Premium brands have weathered EV profit challenges better than most
Automotive World Magazine – May 2022

Back in 2010, battery packs were

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