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EV retail – what’s needed for success?

Automotive World examines whether EVs pose a fundamental conflict of interest for traditional car dealers.

Tesla has been grabbing headlines and stirring up debate with its insistence on a direct sales approach for its all-electric vehicles. In one of Chief Executive Elon Musk's more recent blog postings on the subject, he brought up a number of reasons why the traditional franchised dealer approach did not make good business sense for vehicle manufacturers of electric vehicles (EVs). Not surprisingly, these arguments have proven as contentious with some camps, as many of Tesla's other business strategies have.

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