Einride stakes its claim in the US autonomous freight market

With high profile clients and partners in place, Einride is confident it can make a name for itself in the US. By Jack Hunsley

On paper, the US freight industry is ripe for automation. With thousands of miles of vast highways and an abundance of cross-country logistics routes that need to be completed, the opportunity to plug this sector’s driver shortage with autonomous vehicles is appealing. To date, this potential has drawn numerous players to the market, most notably TuSimple and Waymo, but there are also smaller entities beginning to eye a future within this American ecosystem.

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