Skip to content

Diesel-usionment: the move to electric and how car brands can respond

Keeping a pulse on consumer demand is vital for OEMs to get a head start on the emerging electric disruption, writes Pete Cory

Rudolf Diesel had initially modest hopes for the prototype engine he created in 1893. Designed to run on vegetable oil, Diesel had hoped to provide an alternative source of power for small businesses, craftsmen and farmers which would allow them to compete with larger manufacturers.

It’s time to log in (or subscribe).

Not a member? Subscribe now and let us help you understand the future of mobility.

Pro
£495/year
or £49.50/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
no
OEM Tracker
no
OEM Model Plans
no
OEM Production Data
no
OEM Sales Data
no
Pro+
£1,950/year
or £195/month
1 user
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Team
£3,950/year
or £395/month
Up to 5 users
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes
Pro+ Enterprise
Unlimited
News
yes
Magazine
yes
Articles
yes
Special Reports
yes
Research
yes
OEM Tracker
yes
OEM Model Plans
yes
OEM Production Data
yes
OEM Sales Data
yes

Welcome back , to continue browsing the site, please click here