Brand identity at the heart of automotive UX design

Jack Hunsley speaks with Edenspiekermann's Chief Executive and Creative Officer, Paul Woods, to discuss how OEMs can build in-vehicle experiences fit for tomorrow's mobility industry

The automotive industry has become increasingly tech-savvy, but ensuring this technology provides an enjoyable in-vehicle experience is no mean feat. In a world where dashboard displays could be the hub of the connected vehicle, infotainment interactions must be seamless and intuitive. To achieve this, more stakeholders are turning to the expertise of design firms such as Edenspiekermann.

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