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Defences in place – OEMs face dashboard battle with tech giants

How well is the automotive industry set up to defend itself from the growing influence of new connected car players?

As technology giants such as Apple and Google continue to expand their reach in the automotive industry, some automotive OEMs are taking steps to resist their influence. Whether this takes the form of snagging new talent from unexpected places or partnering with previous rivals to take control of the dashboard, it's clear that this could turn into a battle ground.

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