Daimler’s future proofing: shape change, don’t ignore it

Zetsche's job at the annual shareholder meeting was to convince investors that Daimler is well positioned to respond to the changes sweeping the industry. By Megan Lampinen

Those at the top have the most to lose when revolution hits. For the big dogs in today's automotive industry, future proofing has taken on a whole new level of urgency.

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