Effective customer service as valuable as sensors for the robotaxi

The first goal is to teach robotaxis to drive, but do not neglect the value of technology-enabled customer service. By Jack Hunsley

For public transit operators, vehicle uptime is critical. Any time wasted in the repair shop or broken down at the side of the road equals lost fares and frustrated customers. While these vehicles remain human-driven, there at least remains someone who can communicate with patrons, ease tensions and arrange repairs. In a robotaxi, achieving this humanised business-to-customer relationship is difficult, as is keeping vehicles running in the first place….

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