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Consumer concern still hampers electric vehicle uptake

Governments and manufacturers alike must act fast to meet ambitious targets for electric vehicle uptake writes Guillaume Saint, Global Automotive Lead in Kantar’s Insights Division

Competition in the electric vehicle (EV) market is continuing to increase, and consumers are becoming ever more exposed to the benefits of EVs with governments increasing their levels of R&D investment. Yet, when buying a new car, the majority of consumers are still least likely to pick an electric one, compared to other vehicle types.

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