COMMENT: Virtualisation to provide benefits throughout entire OEM value chain

Most OEMs are exploring new use cases around the virtual representations of real cars but these efforts are merely scratching the surface of a much bigger opportunity, writes Axel Schmidt

Car manufacturers have been using virtual representations of real cars for almost two decades now, mostly for marketing purposes. Computer-aided design and realistic 3D renderings of cars have brought down significantly the cost of creating glossy and emotional images, videos and even smartphone apps….

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