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COMMENT: The rise of the auto-gaming relationship shows no sign of slowing

John-Paul Burke examines the automotive advertising opportunities offered by mobile gaming

Driving and gaming have gone hand-in-hand since the earliest games hit our screens. From Sega’s 1980s Out Run and Codemasters’ Micro Machines in the early '90s, to Gran Turismo and Forza Motorsport today, a natural partnership has formed between these two industries that shows no sign of slowing down. With exciting new car models and updates to look out for, as well as dramatic split-second lap times, driving games can be every bit as engaging as the real thing.

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