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COMMENT: Management of tech apprehension key to mitigating lost sales

BY PAUL BLACK. In preparation for a declining market, simple measures can help increase chances of success at all stages of the auto industry food chain

The impact of technology in the automotive sector – and its potential benefits – are well documented. A recent study by SNS Research indicates that, by 2020, new technology and connected car services will bring in around US$40bn in annual revenue.

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