COMMENT: Digital natives creating entirely new mobility culture

To stay afloat in a world of digital disruption, the automotive industry must adapt to the needs of Gen Z—the decision makers of the future. By Philip Beil

Gen Z is going to be the force that shapes the mobility of the future. While the baby boomers defined car culture as we know it, Gen Z is currently creating an entirely new mobility culture. Automakers and mobility providers will need to adapt to the shift that the young digital natives—the purchase decision makers of the future—are ‘driving’ in order to survive….

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