BY ROLAND CHERRY. Luxury is one of the most significant profit opportunities available to a surprisingly large proportion of vehicle manufacturers. But has luxury ever been defined for the automotive industry? Even multinational businesses tend to define it according to their domestic culture and then localise it through options. For this very profitable niche to continue to develop around the world, the industry must define luxury as customers see it.
Luxury is one of the most significant profit opportunities available to a surprisingly large proportion of vehicle manufacturers. But has luxury ever been defined for the automotive industry? Even multinational businesses tend to interpret it according to their domestic culture and then localise it through options. However, for this very
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