COMMENT: Car brands – are you ready for the utility mobility model?

BY DYLAN STUART. Business models are changing – success hinges increasingly on delivering a service, not just a product

Car brands are facing the most disruptive period in their history. Agile new competitors, rapidly advancing technologies, increasing disincentives to own cars in urban centres and the growth of mobility networks are converging to fundamentally change the relationship between the car and consumer.

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