COMMENT: Brand experience can help automakers stand out from the crowd

Work still needs to be done by automakers and their agencies to identify how best to communicate with future car consumers, writes Rory Sloan

The developments in electrification and automation within the automotive industry are complex. The fact that the whole industry is having to make these changes in a timely way alongside the age-old challenge of promoting their USP, makes the brand experience a strategic priority for manufacturers. Experience can be a highly effective tool to memorably convey complex messages….

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