COMMENT: Automakers should prepare for the next frontier—voice-tracking AI

Advances in AI technologies are critical to delivering on voice tracking’s promise of enhanced driver safety and user experience, writes Ken Sutton

Major automakers are putting their money on voice-enabled technology to keep pace with consumer expectations and drive competitive advantage. Yet, as car companies look to create solutions to enhance safety and user experience, innovations that enhance accuracy and recognition will be critical to ensuring that voice assistants can hear and understand the driver above wind, ambient noise and, most important, other passengers’ voices.

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