COMMENT: The auto industry must learn to sell more when consumers are buying less

With OEMs and dealers having to work harder for every sale and protect declining profit margins, online presents a huge opportunity writes Tony Patterson

In this online, Amazon-driven world, consumers expect to get the best deals at a click of a mouse, access insider information 24-7 and enjoy instant gratification from their purchases. But how does this translate to big ticket purchases in the automotive world?…

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