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Combo of dogs and quality keep Subaru ahead of US slowdown

US momentum is flagging, but Subaru is bucking the trend with brilliant marketing and quality products, writes Megan Lampinen

August was a disappointing month for many players in the US, as overall momentum begins to slow. After a prolonged growth run, the industry is reaching a natural plateau, which for most brands could mean fiercer competition and lower volumes. But not everyone has taken the hit equally.

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