Collaborate or compete? The supplier’s connected car monetisation dilemma

For today’s industry, the potential new revenue streams offered by in-vehicle connectivity cannot be understated. Until recently, vehicles could only generate more value for automakers through offerings such as aftermarket products and maintenance cycles, but the new world of the in-vehicle, data-driven economy is opening up considerable new business opportunities. In the long run, there is potential to transform mass transit into mobile offices, gyms, cinemas, and more. However, to get to this future, the industry needs to understand how it can help this ecosystem grow.