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China’s ‘new normal’ spurs BMW-dealer brouhaha

Slowing sales growth and overly optimistic forecasts have led to a brouhaha among BMW and its Chinese dealers. Similar situations are expected at other OEMs as dealers struggle to forecast a market in slowdown

Slowing sales growth and overly optimistic forecasts have led to a brouhaha among BMW and its dealers in China. Following a threatened 'revolt' among its retail network in the country, the OEM reportedly agreed to pay US$820m in dealer rebates for 2014. However, concerns remain regarding 2015 sales targets, which dealers have argued are overly optimistic given the slowing economic growth in the country.

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