China leads Volkswagen’s connected vehicle developments

Megan Lampinen speaks to Volkswagen about its upcoming digital service offering specifically tailored to Chinese consumers

Automakers are increasing their investments into digital services not only to retain an increasingly large portion of the revenue pie but also as a means of brand differentiation in an increasingly crowded and competitive industry. For global manufacturers that sell in markets around the world, that could entail regional differentiations. After all, drivers in Shanghai may be looking for different services from those in Eindhoven or Denver….

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