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Changing market dynamics challenge JLR momentum

Jaguar Land Rover managed to bring in record sales for 2015, but the slowdown in China made itself felt on the overall growth rate. By Megan Lampinen

Jaguar Land Rover (JLR) managed to bring in record sales for 2015, despite the slowdown in the pivotal China market. Both the Jaguar (+3%) and Land Rover (+6%) brands lifted volumes year-on-year, and hefty investment in new model launches and production are geared at ensuring momentum continues.

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