CarLingo – easing the chaos of online shopping

Automotive World speaks to CarLingo's CEO on how the consumer-facing car shopping experience is set to improve in the next few years, and CarLingo's role in making that happen

Buying a car is one of the largest purchases most people ever make, and can be one of the most trying. Unhappy with high pressure salesmen and confused by technical jargon, many consumers have turned away from traditional dealerships and to the Internet for as much as the car buying journey as they can. This itself is not easy. Most new car shoppers spend many hours over a period of months in researching their new vehicle, visiting numerous different websites….

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