Car buying, Bentley style: an inside look at luxury retail

Bentley's Kevin Rose explains how luxury retail represents a move away from the hard sell and towards brand engagement

When it comes to selling vehicles, grabbing the customer's attention is key. When it comes to grabbing the attention of heads of state, professional athletes and global business leaders, the challenge gets that much harder. Automotive World spoke to Bentley's Kevin Rose, the Board Member for Sales, Marketing and Aftersales, on the challenges of retail in the luxury segment today.

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