Can the sharing economy shift Europe from ownership to usership?

The shared mobility market is booming, bolstered by a growing number of innovative business models and continued urbanisation. From bikes and scooters to mopeds and cars, if it can move people, it can be shared. McKinsey data shows that the shared mobility market in the three main global regions—China, the US and Europe—was worth nearly US$54bn in 2016. It expects the segment to grow between 15% and 28% a year up to 2030.