Can the automakers remain relevant in a world of integrated mobility?

Later this year, Daimler Financial Services—the arm of the automaker which among other things is responsible for leasing its vehicles—will become Daimler Mobility. It follows a pattern: for nearly ten years, the German giant has been expanding its traditional business to build a portfolio of what are broadly recognised as new mobility services. The rebrand is a key part of its journey from traditional manufacturer to mobility service provider.