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Cadillac plans to go global…again

Every so often Cadillac experiences feelings of wanderlust and decides it needs to broaden its horizons in an effort to increase sales. Usually, it ends in tears: the failed attempt to re-establish the brand in Europe in partnership with the Dutch group Kroymans is all too painfully fresh in the Subscribe to Automotive World to … Continued

Every so often Cadillac experiences feelings of wanderlust and decides it needs to broaden its horizons in an effort to increase sales. Usually, it ends in tears: the failed attempt to re-establish the brand in Europe in partnership with the Dutch group Kroymans is all too painfully fresh in the

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https://www.automotiveworld.com/articles/cadillac-plans-to-go-globalagain/

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