Buyer satisfaction falls again – is this the new normal?

Buyer satisfaction is a key indicator of whether OEMs are getting it right or not, and there are a lot of studies out there attempting to shed light on the matter. The latest one to come out is the American Customer Satisfaction Index (ACSI), a national benchmark of customer satisfaction with the quality of a range of products and services. Its Automobiles Report 2015 takes on the automotive industry specifically, and uncovers some less than desirable trends.