BrightDrop: the ‘real value’ is not so much the EVs but the ecosystem

GM’s BrightDrop has had a busy first year and shows no signs of slowing down, writes Megan Lampinen

General Motors’ BrightDrop burst onto the scene in January 2021 at CES. More than simply a product or a service provider, GM describes it as an ecosystem that will facilitate the shift to a future of all-electric goods movement. Its range of commercial solutions promise to help fleets reduce costs and promote sustainability efforts while maximising productivity, worker safety and freight security. It’s a tall ask but progress in the first year has been impressive.

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