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BMW shuffles leadership for Mini and marketing

BMW again looks in-house for fresh leadership talent in efforts to sustain sales momentum in 2015

BMW is bringing in a new head of marketing as well as a new leader for the Mini brand as part of a wider executive reshuffle. These latest changes follow the December announcement that Chief Executive Norbert Reithofer would be stepping aside in May and that Harald Krüger, currently board member for production, would take over.

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