When it comes to dashboard technology, automakers face a tough choice: spend vast sums on developing their own in-vehicle experience, or accommodate an existing operating system with which consumers are already familiar.
But does branding truly matter when it comes to the human-machine interface (HMI) moving forward, and do consumers care whether the infotainment experience is provided by an automaker or a third-party? As things stand, tech giants look set to play a key role.
