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Autonomous driving is about taking turns, says Lextant

Lextant Chief Executive Chris Rockwell discusses the importance of designing a user interface that makes driverless cars more appealing. By Freddie Holmes

OEMs are looking to bring autonomous cars to the road, but gaining consumer acceptance remains a primary hindrance. Many drivers are not comfortable with handing over control to a computer, and others find existing semi-autonomous technologies difficult to work with. As things stand, this will not make for an easy sell at the dealership.

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