Brazil’s new vehicle market has long been a tale of promise and potential, but the outbreak of COVID-19 has shattered attempts to push the market forward. The reality has caused some plants to shutter not just temporarily, but permanently.
But like other emerging markets that have been hit hard, the overall recovery of new vehicle sales could be swift. Efforts are in place to ensure the country’s incumbent manufacturers remain stable during what will be another challenging year.
Brazil has been one of the worst affected countries by COVID-19. In June, the
