Automakers are under pressure to make autonomy profitable

With initial deployment targets missed, automakers will soon need to turn their autonomous demos into tangible revenue streams. By Jack Hunsley

A shared autonomous future places automakers under threat. Should robotaxis dominate urban transport, industry stalwarts face the prospect of becoming little more than whitegoods manufacturers. It’s why practically every automaker has invested millions in autonomous vehicle (AV) pilots to understand this developing market. However, with autonomy still maturing, automakers are quickly reaching a point where their AVs must start generating tangible income….

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