Augmented reality head-up displays to break new ground with holography

A partnership with Panasonic could help fast-track holographic technology from Envisics. By Megan Lampinen

The way in which drivers and occupants interact with the vehicle is changing dramatically, and augmented reality (AR) head-up displays (HUDs) could play a big role in the human-machine interface. Envisics, a UK-based pioneer of dynamic holography for HUDs, secured a US$50m infusion in a recent funding round and signed a collaboration agreement with industry giant Panasonic Automotive Systems to develop new systems. Such financial backing and a powerful partnership could fast-track the technology’s development and uptake….

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