The lithium-ion battery and systems maker EnerDel has introduced a new programme that provides its customers with a Guaranteed Residual Value (GRV) for its products of up to 25%. The industry-first offering applies the residual value toward the price of a replacement system after a predetermined period of service in the field.
The GRV service will initially be available in North America and Europe. Customers will be required to maintain EnerDel’s Assurance+ extended warranty programme, which includes maintenance, monitoring and recycling of the product. The actual residual value for a given product will be based upon the product’s application, number of duty cycles, and time in the field. The complete process will be managed through EnerDel’s service and aftermarket team to ensure the state-of-the-health of the product throughout its life.
Tomasz Poznar, Director of EnerDel’s global services and aftermarket group, said: “If you’ve ever leased a car or traded in your car battery for a new one, you’ll understand the concept behind this service. When you’re ready to replace your car or battery, you can apply the residual value to the price of a new product. We think it should be the same for lithium-ion batteries, so we’re delivering the same concept with EnerDel’s GRV service.”
David Roberts, EnerDel’s Chief Executive Officer, commented: “Two questions facing the lithium-ion industry are how to make our products more affordable and how to help customers resolve what to do with their products once they’re ready to be replaced. The guaranteed residual value programme answers both of these questions … While competitors are trying to figure out how to reduce the price of their recycling service, we’re telling customers that they don’t have to worry about maintenance, disposal, or recycling at all.”
