US: Ford Escape ads highlight employee contribution

Ford is launching a new advertising campaign for the 2013 Escape that draws attention to how its employees contributed to the innovative model’s development. The approach is part of its global ‘Go Further’ motto, introduced earlier this year. The ‘Go Further’ slogan replaces ‘Drive One’ in North America and ‘Feel It’s time to log in … Continued

• By Webmaster
• September 3, 2012