China: Chery to end multi-brand strategy

Chinese vehicle manufacturer Chery plans to end its multi-brand strategy. A report carried by Caijing, citing company officials, said Chery will eliminate its Rely and Karry brands, and will return to a single-brand format. This move marks the end of the OEM's two-year strategy of selling under multiple brands. A Chery It’s time to log … Continued

• By Webmaster
• August 28, 2012