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US: GM keeping Electra, Riviera names

General Motors is retaining ownership of the Electra and Riviera names, both of which have been out of use for years. Detroit News reports that the OEM recently renewed its trademark for the Electra and Riviera names. The company’s Buick brand offered an Electra model between 1959 and 1990. The It’s time to log in … Continued

General Motors is retaining ownership of the Electra and Riviera names, both of which have been out of use for years. Detroit News reports that the OEM recently renewed its trademark for the Electra and Riviera names. The company’s Buick brand offered an Electra model between 1959 and 1990. The

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