US: GM to announce Chevy marketing overhaul

General Motors is expected to announce a revamp of its global marketing and advertising strategy, geared at saving US$2bn over the next five years. Automotive News reports that the company plans to concentrate almost all of the creative advertising responsibility for Chevrolet within a handful of key agencies, down from Subscribe to Automotive World to … Continued

• By Webmaster
• March 22, 2012