China: Kia to launch new Dian Yue brand

Kia plans to introduce a new sub brand, called Dian Yue, in China, reports China Car Times. The name 'Dian Yue' comes from the Chinese words for 'classic' and 'joy'. The first model to launch under the new brand will be based on Kia’s Cerato and feature an electric powertrain. A number Subscribe to Automotive World … Continued

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• March 2, 2012