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Finding Nismo – Nissan’s quest for a global motorsport brand

The Japanese OEMs have long seemed somewhat reticent about cashing in on their motorsport triumphs, unlike their competitors in Germany. But Nissan may be about to change this: it is looking to turn its Nismo motorsport division into a global sub-brand to Subscribe to Automotive World to continue reading Sign up now and gain unlimited … Continued

The Japanese OEMs have long seemed somewhat reticent about cashing in on their motorsport triumphs, unlike their competitors in Germany. But Nissan may be about to change this: it is looking to turn its Nismo motorsport division into a global sub-brand to

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https://www.automotiveworld.com/articles/91469-finding-nismo-nissan-s-quest-for-a-global-motorsport-brand/

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