US: Chrysler sues retailer for using its slogan

Chrysler Group LLC has filed a lawsuit against Moda Group LLC, parent company of Detroit-based retailer Pure Detroit, to stop it from selling merchandise that bears the slogan 'Imported from Detroit.' The company unveiled the new tagline for its Chrysler brand at the end of the two-minute advertisement 'Born of Fire', Subscribe to Automotive World … Continued

• By Webmaster
• March 17, 2011