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India: Toyota plans to focus on rural markets in 2010

Toyota's Indian subsidiary, Toyota Kirloskar Motor (TKM), plans to turn its attention to India's rural markets. In India, Toyota's focus so far has been the metros and urban markets. Under its new strategy, TKM expects 40% of its total sales to come from rural India. Accordingly, the OEM, in which Toyota It’s time to log … Continued

Toyota's Indian subsidiary, Toyota Kirloskar Motor (TKM), plans to turn its attention to India's rural markets. In India, Toyota's focus so far has been the metros and urban markets.

Under its new strategy, TKM expects 40% of its total sales to come from rural India. Accordingly, the OEM, in which Toyota

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