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Germany: Sprinter celebrates 15th anniversary

Daimler’s Sprinter van is celebrating its 15th anniversary. Since its launch in 1995, more than 2 million units have been built. The Sprinter was Mercedes-Benz’s first commercial vehicle to be known by a name instead of an abbreviation or combination of numbers. This branding strategy was later used for the Vito, It’s time to log … Continued

Daimler’s Sprinter van is celebrating its 15th anniversary. Since its launch in 1995, more than 2 million units have been built.

The Sprinter was Mercedes-Benz’s first commercial vehicle to be known by a name instead of an abbreviation or combination of numbers. This branding strategy was later used for the Vito,

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