Real-time visualisation and virtual-reality (VR) technologies promise to revolutionise the way cars are developed and sold. For brands across the spectrum looking to harness the potential here, the video gaming industry offers a wealth of experience and know-how….
Worlds collide: auto repurposes gaming visualisation tech
The same basic tools that create the virtual reality of the gaming world can be used to speed new model development, train sales and engineering staff and breathe new life into the dealership experience. By Megan Lampinen