Competition isn’t what it used to be in the automotive industry, particularly since connectivity and digitalisation began to rewrite the rules of the game. Accenture Strategy has developed a new competitiveness index to shed light on how key players are faring in this new paradigm and offer pointers for further developments….
Trust and sustainability redefine competitive dimensions
One-dimensional business strategies for growth won’t cut it in this new automotive era, warns Accenture. By Megan Lampinen